July 2017

With IBC2017 looming on the horizon, now is the perfect time to share some tips about how to maximize the visibility of your company and products in Amsterdam this September. The bonus is, of course, that these guidelines don’t just apply to IBC — they’re good for any trade show. — more

June 2017

For 202’s clients, trade shows not only provide them with the opportunity to engage with the media face to face, but also allow them to “live demo” their new products to potential customers. One conversation that often arises from this is: “In addition to meeting with editors and distributing press releases and producing thought leadership articles, how can we continue the buzz that our new product has been creating?” — more

May 2017

It was absolutely invaluable meeting up with colleagues, clients, and other industry friends at the recent NAB Show. The nature of our business, and the modern world, means the opportunities to meet in person are few and far between. While videoconferencing helps, it still can’t replace spending face-to-face time with people. — more

April 2017

Right now, our clients are in the final preparation stages for the 2017 NAB Show, as I’m sure many of you are too! Of course, the build-up to Las Vegas began several months ago to ensure our clients achieve all-important visibility well in advance of show time. — more

March 2017

We’ve just returned from successful visits to Mobile World Congress (MWC) in Barcelona and BVE in London. In addition to supporting our clients exhibiting at these shows, it was good to get an update on the latest developments in IoT, AI, VR, and a look ahead to the deployment of 5G in the early 2020s. — more

February 2017

With 2017 now in full swing, our industry is busy preparing for a series of major trade shows. CES is over, and many of 202’s clients are now focusing their attention on one, or more, of the following events: CSTB, Mobile World Congress, and BVE (all taking place in February), CABSAT and TV Connect in March and, of course, NAB in April. There’s a lot going on in just the first four months of the year! — more

January 2017

As 2017 gets underway I'm sure you've already identified key marketing priorities and objectives for the coming year. Maybe your company has a great new product or service to launch, or a big customer announcement to make. Whatever is planned, you'll undoubtedly want to tell as many people as possible, in particular, current and future customers. — more

December 2016

Like us, I expect you’re in planning mode for next year and perhaps reflecting on how 2016 has turned out. Did you achieve the objectives you set for your company at the beginning of the year? If you didn’t, what would you do differently in 2017?

We are currently advising our clients on how they can realize more of their goals in the coming year. Here are a few ideas: — more

November 2016

Over the past few weeks, we’ve started to receive 2017 editorial calendars from some of the major industry publications around the world. It’s crazy to think that we’re already well into the last quarter of 2016 and will soon be sitting down with our clients and discussing strategies for next year with them. This year has flown by! — more

October 2016

With IBC and SCTE Cable-Tec Expo® in Philadelphia behind us, now is the perfect time for you to look at how to build on all the hard work done at these shows and maintain visibility and momentum in your marketing communications activities over the coming months. — more

September 2016

As those of you who are planning to make the trip to Amsterdam brace for another five-day whirl-wind of business cards, on-stand drinks, receptions, late nights, and productive conversations (hopefully!), we thought now would be the perfect time to follow up on the pre-trade show checklist from the two most recent issues of Multiscreen Buzz. Here are a few things to bear in mind while you’re actually at the show. — more

August 2016

With IBC now a month away, we’d like to present part two of our trade show checklist to help your company achieve maximum visibility and ROI in Amsterdam. Of course, this checklist is not solely for IBC — you can apply these tips to any trade show or industry event. — more

July 2016

Over the next two issues of MultiscreenBuzz, we’ll share a few key points from our pre-show checklist, which can be applied to IBC or any tradeshow your company is planning to be involved in. — more

June 2016

With BroadcastAsia and CommunicAsia taking place in Singapore last week, it’s a good time to focus our attention on Asia-Pacific and the enormous potential and opportunities this vast region offers. Learn how to increase your profile in the Asia-Pacific region. — more

May 2016

NAB and TV Connect have come and gone for another year, and I'm sure many of you are in a reflective mood, wondering: "How were the shows for us?" "Did we achieve the visibility and coverage we wanted?" And "What do we do with all these leads?!" — more

April 2016

We've been strategizing with our clients for several weeks now on how to maximize their tradeshow investment and stand out from their competitors in a crowded market. Through media previews and news announcements, thought leadership articles, and press and analyst meetings at the shows, our clients are creating a real buzz, getting global recognition in the key digital and print publications, as well as via social media. — more