Trade shows: What do we do with all these leads?

NAB and TV Connect have come and gone for another year, and I'm sure many of you are in a reflective mood, wondering: "How were the shows for us?" "Did we achieve the visibility and coverage we wanted?" And "What do we do with all these leads?!"

It's probably a little too soon after the show to answer these questions with any degree of accuracy, but over the coming weeks, 202 Communications will be helping our clients to build on what they achieved in the lead up to and during the show.

A lot of innovative and though-provoking content is created around a major trade show: from conference and panel presentations to case studies and new product announcements. But what is the next step after the show is over to ensure continuous media coverage?

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Neil Howman
Managing Director

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Special Announcement
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Market Leader Spotlight
 
Our market leader spotlight is shining bright this month on K.A. Srinivasan, co-founder of Amagi. A passionate entrepreneur with a strong interest in technology, Srini plays a vital role in driving global acceptance of cloud-based broadcast infrastructure for delivery and monetization of traditional and multiscreen TV content. Next month Srini will educate the industry on the benefits of using a watermark-based workflow for server-side personalized multi ad-format insertion on live linear OTT feeds for sports and news. The session will take place at BroadcastAsia in Singapore on Wednesday, June 1 at 1:30 p.m.
 
Upcoming Events: Come Meet With 202 Communications and Our Clients!
CommunicAsia and BroadcastAsia
May 31 - June 3
Singapore
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ANGACOM
June 7-9
Cologne,Germany
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Buzz on the Street:
Most of our clients have announced new products and solutions at NAB and TV Connect, and also plan to do so at upcoming tradeshows. In today's Internet-connected world, where people are fast to turn to the Web for more information, a good tip is to remember to update your corporate website with fresh information about the latest features and capabilities. An outdated website can turn a potential customer away. Learn more by scheduling a free 15-minute consultation with Neil Howman: neil@202comms.com. Visit 202 Communications on the Web at www.202comms.com.

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