Last month, I truly enjoyed meeting up with clients and industry friends at IBC2016 in Amsterdam. Despite a challenging business environment, it was encouraging to hear how optimistic people are about the market.
With IBC and SCTE Cable-Tec Expo® in Philadelphia behind us, now is the perfect time for you to look at how to build on all the hard work done at these shows and maintain visibility and momentum in your marketing communications activities over the coming months.
Creating a short video has never been easier. Why not shoot a series of informative, brief (around 30 seconds) tips or mini- tutorials on a smartphone camera? You can then use these clips as a basis for a social media campaign.