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NOVEMBER 2016
  Keeping the News Pipeline Flowing

Over the past few weeks, we’ve started to receive 2017 editorial calendars from some of the major industry publications around the world. It’s crazy to think that we’re already well into the last quarter of 2016 and will soon be sitting down with our clients and discussing strategies for next year with them. This year has flown by!

Before we provide you with a “2017 Planning Checklist”(that’s coming next month!), let’s focus on a few ways you can keep those news pipelines full throughout the end of 2016.

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Neil Howman
Managing Director

In the News
Multichannel News
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TVBEurope
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Broadcasting & Cable
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TV Technology
WORK Microwave Celebrates 30 Years of Technology Innovation With Customer Experience Event
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Hot New Products
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Harmonic Unveils Software-Based CCAP Solution, CableOS
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Broadcasting & Cable
Interra Systems 2016 NAB Show New York Exhibitor Preview
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Screenplays
Harmonic Introduces Compression Technique That Works With Existing Client Base
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Broadcasting & Cable
Triveni Digital Products at the 2016 NAB Show New York Show
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Industry Innovators
The Broadcast Bridge
Interra Systems — QC and Monitoring Requirements for Live and VOD OTT Workflows
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InBroadcast
Video Highlights Latest Harmonic Innovations at IBC 2016
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The Broadcast Bridge
Broadpeak’s Approach to Optimizing Multiscreen Service Delivery: A Comprehensive Analysis of Different Multi-CDN Approaches
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Asia-Pacific Broadcasting
Viaccess-Orca Transforms Content Preparation and Distribution Workflow for Pay-TV Operators
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Buzz on the Street:
Halloween has come and gone for another year, and we’ve come up with a quick “Trick and Treat” of our own.
The trick is to keep your flow of news and information to the market consistent. This can include: social media activities, news announcements, and editorial exposure. By doing this you remain in the thoughts of key editors, bloggers, and industry commentators. And most important of all, you stay in the thoughts of your future customers.
The treat comes in after you try something different to reinvigorate your communications strategy. Perhaps learn a different way to communicate your news or reach new customers. For example, I’ve recently been learning more about social media advertising. Another idea: Visit a trade show or conference you haven’t previously attended, if your schedule allows. As you educate yourself about new technologies and issues affecting the industry, you might make some new contacts.
Schedule a free 15-minute consultation with Neil Howman at neil@202comms.com. Visit 202 Communications on the Web
at www.202comms.com.

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