April 2017

Multiscreen Buzz is a handy media and marketing communications resource. Each month we share insights and tips designed to help you create a long-lasting “buzz” about your company and products. We’ll also keep you updated on the great things 202’s clients are doing around the globe.

With over 20 years of experience in assisting hundreds of companies, large and small, we like to think we’ve learned a few things about the market, and this newsletter is a way to share them with you.

This month’s Multiscreen Buzz is focused on making the most of tradeshows. Right now, our clients are in the final preparation stages for the 2017 NAB Show, as I’m sure many of you are too! Of course, the build-up to Las Vegas began several months ago to ensure our clients achieve all-important visibility well in advance of show time.

It’s estimated that as many as 70 percent of visitors to major tradeshows decide which companies they will visit before they even set foot on the show floor. Because of this, it’s very important to try and reach as many potential customers as early as possible to ensure you are on their “must see” list.

We’ve been working with our clients for many weeks to help them maximize their tradeshow investment and stand out from their competitors in a crowded market. Through media previews and news announcements, thought leadership articles, and press and analyst meetings at the show, 202 Communications is helping to create real pre-NAB buzz for our clients and earning them great coverage in key digital and print publications as well as on social media.

As you finalize your own preparations for NAB, we’d like to offer a free copy of our Ultimate Tradeshow Checklist. With this checklist in hand, there is still time to develop an effective content marketing message. And remember, the ideas outlined in this checklist don’t just apply to NAB. You can use them time and time again at any tradeshow.

Thanks for checking out Multiscreen Buzz. We’d love to hear your feedback. If you’re interested in learning more about how we can help you create a buzz, please get in touch. We’re looking forward to hearing from you.

Buzz On the Street
What’s your strategy for managing sales and marketing leads? If you want to save time, get organized, and sell more, let’s have a conversation about marketing automation. Get the scoop about how to increase lead generation and sales by dropping me a line at neil@202comms.com. Even better, if you’re planning to make the trip to Vegas, I’d love to set up a meeting at NAB!

And finally, if you’re thinking of planning a press conference sometime soon, why not take a look at our series of helpful videos.


Neil Howman, Managing Director
202 Communications