MX1, a global solution provider of media services, announced today that it will provide its content delivery services to VUBIQUITY, a leading provider of premium content services and media technology solutions, to power Cell C’s new mobile video entertainment platform called “black.” VUBIQUITY will offer its content aggregation solutions and leverage MX1’s distribution capabilities, enabling Cell C to be the first mobile operator in South Africa to launch a media solution that provides subscribers with access to linear and non-linear content on all devices. The offering includes value-added services, such as live, linear, and VOD content and interactive services, to boost Cell C’s monetisation of its advanced 3G/4G network.
VUBIQUITY is providing full end-to-end management of the linear offering for Cell C in partnership with MX1, which also includes the licensing and distribution of VOD content covering SVOD, TVOD, and the latest electronic sell through (EST) catalogues. An established African content partner, VUBIQUITY has worked closely with Cell C to deliver on its requirement in providing customers with an affordable and flexible solution, offering both local and premium international content to its diverse customer base.
MX1 offers a complete one-stop-shop solution, from ingest through transcode and onwards, ensuring robust and reliable delivery of numerous feeds from diverse locations in different formats into Cell C’s operational headquarters in Johannesburg. From there, Cell C can distribute content via its mobile data network to a diverse range of devices, bypassing cable networks, to offer everything from VOD on smartphones to full HD live content on large screens to all South Africans, agnostic of the network.
“Mobile video consumption is exploding, and we want to be at the forefront of delivering high-quality video experiences to subscribers anywhere, anytime, on any screen,” said Surie Ramasary, chief executive: content at black, a division of Cell C. “VUBIQUITY and its partner MX1 are best-of-breed providers that make global multiscreen video delivery efficient and affordable.”
“We are immensely proud to be working with both Cell C and MX1 on this exciting new deal,” said Adam Poulter, managing director at VUBIQUITY International. “The African video landscape is one of the most exciting in the world, providing organisations like ours with an amazing opportunity to innovate and disrupt. Our role in this partnership is an extremely exciting milestone, further establishing our position as the number one content provider in emerging markets.”
“Partnering with VUBIQUITY to serve Cell C is the latest example of MX1’s leadership position as an end-to-end service provider for any operator, including those in the telco and mobile markets,” said Jonathan Berman, chief business officer of video solutions at MX1. “The African pay-TV market is experiencing significant growth, and our content delivery services will ensure that Cell C is able to capitalise on the available revenue opportunities.”