With less than six weeks to go until the 2019 NAB Show in Las Vegas, we’re working with our clients to generate pre-show buzz to maximize their investment and help them stand out from the competition.
We’ve been busy writing and distributing show previews, finalising show messaging and news announcements, researching thought-leadership opportunities, and arranging meetings with press and analysts.
Video interviews and demos are always abundant at trade shows, and this year our clients will be participating in a quite a few with the trade press at NAB. Increasingly, we’re also seeing a trend for companies to create their own video content at these events.
If you have lined up video interviews at NAB, here are a few questions to consider:
- What should I talk about? It’s best to concentrate on what’s new — are you showing a new product, for example? The final cut of the video will only be about two to three minutes, so you need to plan for what to say.
- What is the main objective? Think about what you want the viewer to do after watching the interview. Should they contact you for more information? Request a demo?
- What are the three key points I most want to communicate? Break your video interview down to a few important messages. In the technology market, it’s especially important to answer how your product helps solve a customer’s challenges. Don’t overload the audience. Be concise, clear, and engaging.
- What’s the right tone? Avoid making your presentation an obvious sales pitch. People will switch off very quickly!
A little practice makes perfect. Here area few tips on how you can best prepare for the interview itself:
- Try to find out in advance whether there will be an interviewer asking the questions or if you will be directly addressing the camera. Practice both scenarios.
- Rehearse introducing yourself — give your name, job title, and company name. Then deliver a 10-second company overview. Be prepared to give your web address at the end of the interview.
- Practice your three key messages — you want to be able to deliver them confidently and clearly.
- Record yourself on your phone. Ask colleagues for feedback.
- Visualize how you want your interview to look. Add a file of highlighted product and/or your company logo for the background of the video to a USB drive.
- Finally, leave a few seconds at the end of the interview. This will allow the editor to easily add your company logo and web address at the end of the clip.
For additional tips on how to prepare for video interviews, please drop me a line at firstname.lastname@example.org.
You can also download a free copy of our Ultimate Tradeshow Checklist here https://fl200.infusionsoft.com/app/page/202-ebook-ultimate-trade-show-checklist
Neil Howman, Managing Director