Welcome to Multiscreen Buzz – 202 Communications’ monthly roundup of news and views from the world of connected digital media. To start off, we’ve got an exciting announcement to make about our website. It’s been updated to help you find content faster and better understand what we do, with real-world examples of our work that show how we’re helping clients improve their global visibility. Head over to www.202comms.com and check out the new look. We’ll be gradually updating the content over the next few months. Hope you like it!
Like many of you, the 202 crew is getting ready to head off to Amsterdam for IBC. We’re looking forward to six days of catching up with friends and colleagues, both old and new, and most importantly, assisting our clients in achieving their objectives for the show. Those of you who are regular Multiscreen Buzz readers may have already read a few tips on how to maximise your visibility and ROI at this year’s show. We hope you’ve found our advice useful and have put at least a few of the ideas into practice.
To summarise the tips in a couple of sentences: Everything you do at IBC, communications-wise, should be geared toward building visibility and recognition of your company and products. While much of this work is done in advance, how you engage with the media and your sales targets at the show and afterwards is equally as important.
If you want more ideas on how to get the most out of IBC2017, or any trade show for that matter, please check out our tutorial videos on our YouTube channel.
I’ll sign off by wishing you good luck at IBC2017. If you’d like to arrange a brief meeting at the show to discuss how we can help boost your company’s visibility and maximise ROI, please drop me a line at firstname.lastname@example.org. I look forward to meeting you!
See you in Amsterdam!
Neil Howman, Managing Director