Promoting Your Expertise

I was recently looking over the content marketing projects we did for clients in 2017 and was struck by how many white papers, case studies, and product guides/checklists that list included.

In a fast-moving, highly competitive industry, it is vital to demonstrate to customers and sales prospects that you have the expertise, solutions, and flexibility to solve their problems. Remember: Your customers are hungry for knowledge and solutions. They will find the answers somewhere, whether it’s with you or a competitor. Make sure it’s you!

The first step is finding an existing customer that is happy with your solution. We can help you write up a case study that showcases how your solution is solving a particular challenge for the customer. Potential customers will always respond more positively when they read a detailed account of an installation or deployment from the customer perspective, rather than a vendor simply promoting its products. Furthermore, case studies and white papers are invaluable tools for sales teams when meeting prospects.

If you have already produced white papers, case studies, product guides, or other useful content and want to know how to get them in front of key decision-makers, we can help! We can also assist with producing engaging content for those clients that simply don’t have the time.

Just drop me a line at I look forward to hearing from you and helping you make 2018 a great year for you and your customers.



Neil Howman, Managing Director
202 Communications

neil howman