It was great to see so many of you at NAB recently. I hope the show was productive for you and your sales team.
Throughout my conversations at NAB, I was really pleased to hear that the speaking appearance checklist videos made by 202 Communications (please find the links below) and our recent webinar on video interviews were helpful for pre-show preparations. Thank you so much for watching! We’ll soon be starting work on more video content. Stay tuned!
Though the actual NAB Show is over for another year (Save the date: 2019 NAB Show is April 8-11), you can still reap the benefits from the amazing work you did both before and during the show, especially if you produced a white paper, case study, e-book, or video.
As you follow up on the leads you generated at the show, here are three ideas on how you can maximize your NAB content.
1. Promote the content via email, social media, and your website
The first step is to circulate your NAB content to your own database and prospects from the show*. Next, you can partner with a relevant industry publication and send an e-blast to its distribution list inviting people to download your piece of content. Use an automated system to capture their contact details into your CRM. Don’t forget to also post your content via our social media outlets, it’s a great (free!) way to ensure your message is being seen in the weeks ahead.
*Please be aware of the new GDPR regulations, governing data privacy and data protection being introduced by the European Union on 25 May 2018. Failure to comply with these regulations could result in a substantial financial penalty, so it is very important to be aware of what is required. We’ll be talking more about this in next month’s Multiscreen Buzz. but in the meantime, here’s a link to learn more: www.eugdpr.org.
2. Follow up email campaign
If your prospects have recently downloaded your white paper, case study, and/or e-book, you may now be asking, “What’s next?” Now is the perfect time to follow up with an email featuring a call to action. Offer your prospects something more, perhaps an additional piece of content that will be of interest to them, or a personal invite for a product demo. You’ll soon begin to identify which NAB Show prospects are seriously interested in finding out more about your company and its solutions.
3. Arrange a personal call or meeting
Once your prospects have agreed to see a demo or downloaded additional content you’ve offered them, it’s time to focus on arranging a date for a personal demo, a meeting, or a phone call. Good luck!
If you’d like to further discuss how to ensure the content you created for a major trade show can keep working for you long after the show is over, please get in touch: firstname.lastname@example.org.
Watch our NAB checklist videos here:
Neil Howman, Managing Director