For broadcasters, the biggest trend is ATSC 3.0. The next-generation broadcast television system was approved in October 2017 and we are already seeing broadcast television stations successfully rolling out ATSC 3.0 broadcasts without disrupting service to existing TV viewers.
At the 2018 NAB Show, you can expect to see technologies that offer support for ATSC 3.0, allowing broadcasters to deliver innovative services, such as modernized service guides, emergency communication support, addressable content delivery, interactive program enhancements and data broadcast applications. Of course, it’s important to keep in mind that the transition to ATSC 3.0 will be gradual. Broadcasters should choose technologies that support both ATSC 1.0 and ATSC 3.0.